Sales Manager Netherlands (f/m/d)

Digitizing contractor companies? We love it.

We are plancraft - and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #humble.

Your mission is to drive early customer acquisition, optimize our sales approach, and establish plancraft’s foothold in the Netherlands. By building meaningful relationships with our first customers and refining our go-to-market strategy, you will lay the groundwork for scalable and sustainable growth. You’ll act as a catalyst in transforming market potential into tangible momentum – ensuring that plancraft becomes a trusted and recognized player in the Dutch market.

Why this role is exciting

• You’ll directly shape plancraft’s growth – As a Sales Manager, you’re not just closing deals; you’re playing a key role in expanding our reach and making a real impact on the industry in your home country.
• You’re part of a team that’s building something big – You will be the employee number two and the first Sales Manager for the Netherlands. As we’re scaling fast, you’ll be working alongside passionate, driven people who want to change the way trade businesses work.
• You’ll have ownership & autonomy – No micromanagement here. You’ll have the freedom to experiment, optimize, and find creative ways to bring in new customers.
• It’s more than just sales – This role is about educating, consulting, and empowering trade professionals, helping them take their businesses to the next level with digital tools.
• You’ll meet amazing people – Whether it’s in the product demos or at fairs, you’ll build relationships that make a difference.
• Your input will shape the sales strategy – We want your ideas! You’ll be part of discussions on how to improve our sales process and scale our approach for the future.

Your responsibilities

As Sales Manager, you will take full ownership of key revenue-generating activities and play a central role in shaping Plancraft’s sales success. Your core responsibilities include:

Sales Execution & Revenue Ownership

• Full Sales Cycle Management: Manage the entire sales cycle—from lead generation and qualification to deal closing—ensuring a structured, efficient, and customer-friendly process.

• Revenue Generation & Target Achievement: Drive new customer acquisition through both inbound and outbound efforts, and consistently meet or exceed individual and business sales goals.

• Account Prioritization: Strategically prioritize accounts and opportunities to maximize sales efficiency and revenue impact.

Customer Engagement & Representation

• Customer Consulting & Demos: Conduct high-impact online demos and personalized consultations to communicate Plancraft’s value.

• Customer Experience: Ensure a pleasant and appreciated sales experience that builds trust and satisfaction among prospects and customers.

• Company Representation: Represent Plancraft professionally at local trade fairs, partner events, and other external-facing opportunities.

Process Optimization & Insight Sharing

• Sales Playbook Optimization: Continuously refine and document the Dutch sales playbook based on real-world deal experience to accelerate onboarding and performance.

• Insights & Collaboration: Surface key customer, product, and go-to-market (GTM) insights that inform cross-functional teams and support Plancraft’s ability to scale efficiently.

Must-Haves

• Native Dutch; strong English
• 4+ years relevant work experience with min. 2+ years B2B SaaS sales (inbound & outbound) 
• Proven track record with full sales cycle management
• Excellent verbal presentation and negotiation skills
• Self‑motivated, entrepreneurial, comfortable in a fast‑paced startup
• Located or willing to relocate to Amsterdam or randstad area (as this will be most certainly our office location) #LI-Amsterdam

Nice-to-Have

• Experience with HubSpot or Pipedrive
• Familiarity with trades/ERP software sales
• Event representation or partner‑sales experience
• Basic data analysis (Excel/Sheets)

Join us not just for a job, but for a mission!

• Our Team: With passion, dedication, and genuine enthusiasm, we give our all to make our mission a reality.

• Make an Impact:Take on real responsibility and have a voice in a company with a flat hierarchy.

• Experience the Momentum: It’s still day one. We move fast, learn constantly, and are building the software that will shape the future of skilled trades.

• Grow With Us: At plancraft, we foster a culture of direct feedback. We continuously share knowledge and use today’s lessons to create tomorrow’s success.

• Enjoy Flexibility: Set your own working hours – your time, your call.

• Top-Tier Tech: You’ll receive the latest Apple gear, high-end over-ear headphones, and the best software tools (like ChatGPT+ and more).

• Our Location: You’ll work remotely from Amsterdam (until we establish an office there), but you're always welcome to join us at our HQ in Hamburg.

• Time to Recharge: Your well-being matters. We offer 30 vacation days plus all public holidays applicable in your area.

• Team Events: Three times a year, we bring the entire team together in Hamburg or another exciting location in Europe for multi-day events.

• International Environment: With a growing international team, English is our language of choice for internal communication.

WE WANT YOU!

Our values:  #stoked #together #humble
For a first impression of us - take a look at our latest reels!

Do you have any questions before you apply? 
We are here for you - just reach out to people@plancraft.de