Team Lead of Media Buying for Advidi

Advidi is a global performance marketing company with over 10 years of experience, headquartered in Amsterdam. The company specializes in high-impact verticals such as Dating, Sweepstakes, and Antivirus, and is known for its data-driven strategies and creative optimization across paid channels.

We're looking for a strategic and hands-on Team Lead Media Buying to lead our in-house media buying team. You’ll be responsible for overseeing campaign performance, team development, and cross-functional collaboration with internal departments and external partners.

If you're passionate about scaling paid traffic, leading high-performing teams, and driving measurable impact, this is your opportunity.

Key Responsibilities:

• Lead and manage a team of media buyers, providing mentorship, feedback, and strategic direction
• Own P&L responsibilities for your verticals, managing large monthly media budgets across Facebook, Native, and other paid traffic sources
• Develop, test, and optimize creative strategies to improve ROI and L2S across multiple GEOs and verticals
• Drive partnerships with affiliate managers, developers, and BI to enhance offer performance, tracking setup, and reporting flows
• Coordinate closely with designers, copywriters, and developers to execute rapid creative testing cycles
• Monitor key performance indicators and provide strategic insights and weekly performance updates to management
• Identify new media buying opportunities and scale high-performing campaigns
• Stay updated on platform changes (Meta, Native, other traffic sources) and lead implementation of best practices

Who You Are:

• 4+ years of experience in performance marketing/media buying with proven success scaling paid campaigns
• At least 1 year of experience managing or mentoring a team
• Knowledge of Meta Ads Manager, Traffic platforms like Traffic Junky, Exoclick, etc, tracking tools (e.g., Voluum/Keitaro), and performance optimization
• Strong analytical mindset with the ability to interpret data and turn insights into action
• Proactive, curious, and not afraid to test and fail
• Excellent communication skills and a collaborative approach to working with cross-functional teams
• Experience in affiliate marketing or lead generation verticals (e.g., Dating, Sweepstakes, Antivirus)
• Understanding of API integrations, postback tracking, and attribution flows