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Team Lead of Media Buying for Advidi

TalentIn
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Amsterdam, Netherlands

Advidi is a global performance marketing company with over 10 years of experience, headquartered in Amsterdam. The company specializes in high-impact verticals such as Dating, Sweepstakes, and Antivirus, and is known for its data-driven strategies and creative optimization across paid channels.

We're looking for a strategic and hands-on Team Lead Media Buying to lead our in-house media buying team. You’ll be responsible for overseeing campaign performance, team development, and cross-functional collaboration with internal departments and external partners.

If you're passionate about scaling paid traffic, leading high-performing teams, and driving measurable impact, this is your opportunity.

Key Responsibilities:

  • Lead and manage a team of media buyers, providing mentorship, feedback, and strategic direction
  • Own P&L responsibilities for your verticals, managing large monthly media budgets across Facebook, Native, and other paid traffic sources
  • Develop, test, and optimize creative strategies to improve ROI and L2S across multiple GEOs and verticals
  • Drive partnerships with affiliate managers, developers, and BI to enhance offer performance, tracking setup, and reporting flows
  • Coordinate closely with designers, copywriters, and developers to execute rapid creative testing cycles
  • Monitor key performance indicators and provide strategic insights and weekly performance updates to management
  • Identify new media buying opportunities and scale high-performing campaigns
  • Stay updated on platform changes (Meta, Native, other traffic sources) and lead implementation of best practices

Who You Are:

  • 4+ years of experience in performance marketing/media buying with proven success scaling paid campaigns
  • At least 1 year of experience managing or mentoring a team
  • Knowledge of Meta Ads Manager, Traffic platforms like Traffic Junky, Exoclick, etc, tracking tools (e.g., Voluum/Keitaro), and performance optimization
  • Strong analytical mindset with the ability to interpret data and turn insights into action
  • Proactive, curious, and not afraid to test and fail
  • Excellent communication skills and a collaborative approach to working with cross-functional teams
  • Experience in affiliate marketing or lead generation verticals (e.g., Dating, Sweepstakes, Antivirus)
  • Understanding of API integrations, postback tracking, and attribution flows
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