CRO Specialist

Fairphone is more than just a company - we are a social enterprise on a mission to change the electronics industry from the inside out. Built on strong social and environmental values, we are a diverse and inclusive team from all walks of life creating market consumer electronics that make a real impact.
At Fairphone, you will find a supportive and safe space where everyone can be themselves, collaborate openly, and have the freedom to learn and grow - because that’s how we innovate and drive change together! 
So… are you a proactive, self-motivated team player who loves taking initiative and bringing positive energy? Do you thrive in a fast-moving start-up or scale-up environment? Are you a great communicator who values collaboration and embraces different perspectives? And most importantly, do you feel a strong connection to Fairphone’s mission and values? If you're nodding along and thinking, “Yes, that’s me!”, then check out our vacancy below! 
Please know that we acknowledge that we are living in a time where the use of AI can bring many efficiencies and support. However, we want to know the real YOU. Please try to limit the use of AI tools to generate answers to the application; we value authenticity and encourage you to use your creativity! 

• Location: Amsterdam-based position (hybrid)
• Hours: 32/40 hours per week
• Start: as soon as possible
• Annual gross salary (based on 40 hours): 45k - 55k based on your experience
• Deadline to apply: We review applications on a rolling basis. Please apply as soon as possible. 

We are seeking a data-driven CRO Specialist to join our eCommerce team and play a crucial role in optimising our Direct Sales channel: the Fairphone Website.

Your primary focus will be on increasing conversion rates for our four main products. Secondarily, we want you to focus on boosting AOV, and CLV and enhancing self-service capabilities for our customers. 

You will leverage your analytical skills and experimentation expertise to identify opportunities, drive data-driven decisions within the team, and collaborate closely with Development, UX/UI, Marketing, and Product teams to implement impactful solutions. You will be responsible for driving the Experimentation Roadmap.

Success in this role requires a blend of analytical rigor, a relentless curiosity about user behaviour, and a proactive, experimental mindset, all while driving quantifiable improvements in our core business metrics.

Key responsibilities

• Drive data-driven decisions within the eCommerce team. 
• Serve as the primary contact, expert and mentor for data-related inquiries.
• Analyze website data to identify optimization opportunities. 
• Utilize analytics platforms (GA4) and CRM tools (Bloomreach), interpret key metrics, and extract insights to pinpoint areas for improvement.
• Develop and execute A/B and multivariate tests. 
• Formulate hypotheses, set up, monitor, evaluate, and report on the experiments conducted.
• Own and prioritize the AB testing Roadmap and own tooling.
• Define, maintain, and prioritize experimentation initiatives and own the A/B testing tooling.
• Foster strong partnerships with the Development team, UX/UI team, SEO and performance marketeers and a variety of other business stakeholders. Ensuring alignment and effective execution of experiments.

Key objectives

• Increase Conversion Rate: Continuously identify and implement opportunities to improve the percentage of website visitors who complete a purchase.

• Increase Cross-sell / Average Order Value (AOV): Develop and execute strategies to encourage customers to purchase more items or higher-value products during their journey.

• Increase Customer Livetime value: Drive strategies to foster long-term customer relationships, encourage repeat purchases, and maximize the overall value.

• Increase Self-Service for Current Customers: Optimize user journeys to empower customers to find solutions themselves reducing tickets for customer service and enhance customer satisfaction.

• Proven CRO Expertise (2-6 years): Demonstrated experience in the full experimentation lifecycle, with a track record of increasing conversion rates.

• Advanced Web Analytics (GA4): proficiency in GA4 for in-depth data analysis, segment creation, and translating data into actionable insights. Experience with Google Tag Manager is a plus.

• UX & Design Thinking Application: Solid understanding of UX principles and practical experience applying Design Thinking methodologies.

• Experimentation Roadmap Ownership: Ability to define, maintain, and strategically prioritize an experimentation roadmap based on data and business objectives for maximum impact.

• Master A/B Testing Tooling: knowledge and practical experience with several A/B testing platforms (VWO, Bloomreach).

• Cross-Functional Collaboration & Influence: Excellent communication and interpersonal skills to effectively partner with Development, UX/UI, Marketing, and Sales teams.

• English Proficiency: excellent verbal and written communication skills in English. 
  
  
  

1. The opportunity to create an impact on the electronics industry around the world.

2. A diverse work environment full of international, passionate, warm-hearted team members.

3. 25 paid holidays per year (based on a full-time contract) next to the other public holidays in the Netherlands. You’ll also get a day off on your birthday! Additionally, the longer you stay, the more holidays you get! 

4. Daily, healthy lunch, organic FairChain coffee, and many more tasty things.

5. You will join Fairphone’s collective pension scheme, and we will contribute to building your pension.

6. You will receive a MacBook, Fairbuds,  and a Fairphone as working devices.

7. Hybrid working model - We are remote-friendly, and you can work up to 60% of your time per month from home or any other location you want. We also contribute up to €250 for your home office set-up.

8. Public transport allowance – we fully cover your 2nd class commute from your home to the office

9. Bike allowance – We support you with a bike purchase of up to €300, and you’ll also have a yearly repair budget of up to €80! We also cover 23 cents per km for your biking distance from home to the office (or train station) and back!

10. Grow with us! We encourage you to develop at Fairphone. That’s why we’ll support your career goals with coaching (Inuka), trainings, workshops, or courses that you can join with your development budget. 

11. Kitchen with beautiful views to the IJ waterfront.

12. There’s a gym and recreation and yoga rooms in the building where you can build healthy habits, stay active and have fun with your colleagues, as well as a subscription to our mental & physical well-being services (Inuka & Urban Sports) 

DEI @Fairphone 
At Fairphone, we care about people, planet and you. It’s natural that we see diversity, equity and inclusion (DEI) as an essential part of how we work together and do business.

We support and further strengthen our inclusive work environment and culture by more formally implementing various DEI efforts to ensure all Fairphoners feel included, respected, and supported.
Please make sure you send us your application documents as PDF files only! Otherwise, we won't consider your application. Thank you in advance!