Digital (Media) Strategy Lead

Job Description:

Your team

The Global Addressable Media team is working across London and Amsterdam, delivering digital media services to connect brands with consumers via best-in-class digital ad experiences and drive sustainable growth. We believe in the core principle of Value for All, by leading the transformation of the digital advertising industry so it creates an honest, clear & meaningful value exchange for our people, clients, society, consumers and the media industry. Together with 100 like-minded colleagues we run digital campaigns for advertisers over 50+ markets around the world. We have over 30 different nationalities in our teams and work closely with teams of Google, Meta, Amazon and many others to learn and use the most of those technologies. If you want to lead the transformation of the digital advertising industry with us, this role is just for you!

What are you going to do?

As a Digital Media Strategy Lead you will play a pivotal role in driving strategic excellence across one or multiple client accounts. You will be responsible for managing a team and overseeing the day-to-day delivery of strategic outputs. By becoming a strategic business partner for our clients you’ll help deliver on their business objectives and dive into audience insights, performance data and other data sources to set a strategical direction. You’ll do this in close collaboration with specialist teams, client leadership and partners.

In this role, you will use that strategic direction to drive innovation and ensure that media solutions are not only creatively ambitious but also rooted in business impact. You’ll be expected to deliver proactive thought leadership, contribute to award-worthy work, and help elevate the agency’s strategic reputation through client engagement and internal initiatives.

We’re looking for a strategic leader with a strong grasp of media’s role in driving growth, a passion for innovation, and the ability to inspire both clients and teams. The ideal candidate thrives in a fast-paced, collaborative environment, brings a proactive and curious mindset, and is confident navigating complex challenges. Strong communication, stakeholder management, and a commitment to delivering culturally relevant, insight-driven strategies are key to success in this role.

What are your to achieve?

The purpose of a Digital Strategy Lead is to manage media strategists and/or lead on day-to-day deliverables across one or more client accounts, guiding business objectives, insight generation, cultural narratives, media briefs, creative media solutions, strategic points of view, and go-to-market activations. You will also be responsible for delivering thought leadership and award-worthy ideas that elevate both client outcomes and the agency’s strategic reputation.

You'll drive the strategic vision, development, and execution of integrated media strategies for high-profile clients. Working closely with client leads, media teams, and cross-functional partners, you’ll ensure that all strategic outputs are aligned with broader business goals and deliver measurable impact.

Key Responsibilities

• Lead the day-to-day strategic work across one or more client accounts, ensuring all outputs align with business objectives and deliver measurable impact;
• Develop integrated digital media strategies across channels such as social, programmatic, DOOH, CTV and search;
• Translate client goals into actionable media plans, briefs, and go-to-market activations;
• Guide how audience insights and behaviours contribute to achieving broader business outcomes;
• Champion award-worthy work by inspiring bold, creative media solutions grounded in cultural relevance and strategic clarity;
• Act as a strategic advisor to clients, translating their needs into innovative, actionable digital solutions;
• Present strategies and insights clearly and persuasively to senior stakeholders;
• Contribute to new business pitches with compelling strategic narratives and audience-first thinking;
• Stay current with digital marketing trends, tools, and technologies to inform strategic thinking;
• Promote knowledge sharing and innovation across teams to elevate the agency’s strategic reputation;
• Promote continuous learning through coaching, knowledge sharing, and training initiatives;
• Collaborate with internal and external teams to ensure integrated, full-funnel campaign success.

Who are you?

• You have at least 5+ years of experience in digital media strategy, with a strong track record of leading integrated, audience-first campaigns that drive business results;
• You have advanced hands-on experience within a buying platform like Google Ads, DV360, Meta Business Manager, etc. are a must;
• You are a strategic thinker and problem solver, able to turn complex challenges into clear, actionable strategies;
• You have strong collaboration and leadership skills;
• You have excellent negotiation and influence skills, confidently guiding clients and stakeholders toward bold, effective decisions;
• You bring deep cultural insight, using trends and behaviours to shape relevant, resonant strategies;
• You are a creative ideator, capable of developing innovative, award-worthy media solutions;
• You have a strong grasp of audience planning and analytics, using data to inform strategy and optimize performance;
• You have a strong passion for digital marketing and the desire to grow within this industry.

What do we offer?

• 3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
• 2 Social Impact Days - you can volunteer for the cause of your choice;
• Extensive learning and development possibilities - wide range of in person and online training courses;
• Clear career progression - you can grow towards a Lead position; Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
• Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties;
• A hybrid work model, we work 3 days at the office, 2 days at home;
• And, of course, a good salary and excellent fringe benefits.

#LI-CK1

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